RELEVANT MARKETING-CLOUD-EMAIL-SPECIALIST QUESTIONS - MARKETING-CLOUD-EMAIL-SPECIALIST LATEST TEST SAMPLE

Relevant Marketing-Cloud-Email-Specialist Questions - Marketing-Cloud-Email-Specialist Latest Test Sample

Relevant Marketing-Cloud-Email-Specialist Questions - Marketing-Cloud-Email-Specialist Latest Test Sample

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Marketing-Cloud-Email-Specialist Latest Test Sample & Valid Marketing-Cloud-Email-Specialist Exam Pass4sure

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Achieving the Salesforce Marketing-Cloud-Email-Specialist Certification not only validates the candidate's skills and knowledge in email marketing automation but also opens up new career opportunities. Many organizations across various industries use Salesforce Marketing Cloud to manage their email marketing campaigns, and having a Salesforce certification in this area can give candidates a competitive edge when applying for jobs or seeking career advancement.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q11-Q16):

NEW QUESTION # 11
The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

  • A. Export the journey email analytics.
  • B. Review opens and clicks activity summaries.
  • C. Define a goal for each journey.

Answer: C

Explanation:
The action that the marketer should take to evaluate conversion of those journeys is to define a goal for each journey1. A goal is a measure of success for a journey, such as a purchase, a subscription, or a registration2. By defining a goal for each journey, the marketer can track how many contacts achieved the desired outcome after receiving the email messages in the journey3. The marketer can also compare the goal metrics across different journeys to identify which ones are more effective and optimize them accordingly4.
Exporting the journey email analytics is not the correct answer, as it does not help evaluate conversion of those journeys. Exporting the journey email analytics is a feature that allows the marketer to download a CSV file with detailed information about the email performance in a journey, such as sends, opens, clicks, bounces, and unsubscribes. By exporting the journey email analytics, the marketer can analyze the email engagement and deliverability in a journey, but they cannot measure the conversion or outcome of the journey.
Reviewing opens and clicks activity summaries is also not the correct answer, as it does not help evaluate conversion of those journeys. Reviewing opens and clicks activity summaries is a feature that allows the marketer to view the aggregate statistics of the email activity in a journey, such as total opens, unique opens, total clicks, and unique clicks. By reviewing opens and clicks activity summaries, the marketer can monitor the email interaction and interest in a journey, but they cannot measure the conversion or outcome of the journey. References := 1: Define Goals - Salesforce 2: Journey Builder Best Practices - Salesforce 3: Analyze Journey Performance - Salesforce 4: Marketing Cloud Journey Builder: How to Measure Success : Export Journey Email Analytics - Salesforce : Email Activity Summary - Salesforce


NEW QUESTION # 12
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

  • A. Tabs
  • B. Sender Profile
  • C. Campaigns

Answer: A

Explanation:
Tabs allow marketers to customize their Datorama dashboard by adding different widgets and filters. Tabs can also be shared with other users or groups for collaboration. [Source: Trailhead]


NEW QUESTION # 13
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

  • A. Email Comparison Report
  • B. Email Send Report
  • C. Include Measures within a Filter
  • D. Compare Email Sends on the Tracking page

Answer: D


NEW QUESTION # 14
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat a. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

  • A. Data Extension Fields
  • B. Email Address
  • C. List Attributes
  • D. Order History

Answer: B,C


NEW QUESTION # 15
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

  • A. Behavioral Triggers
  • B. Automation Studio
  • C. Journey Builder

Answer: C


NEW QUESTION # 16
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